Product Localization:

Preparing your product for use around the world often means more than just simply translating the text content or GUI. AIM Consulting's product localization is the process of adapting your product, to a specific environment -- to its language, standards and cultural norms as well as to the needs and expectations of a specific target market. Not only the translation of the text, icons, cultural, content and technical issues must be taken into account but also the local conventions, time/date displays, measurement systems, numbers and currency, legal conventions, character encodings & fonts.

A leading issue that is keeping many companies back is lack of product localization. To localize their products, those companies have to undertake special efforts to make them meet specific local needs. This requires adding features and capabilities to their mainstream products and customizing them to meet international prospects' requirements. One very important requirement is language. This means presenting the product in the native language of the user. Is the extra effort justifiable? You bet it is.

It is no surprise to most corporations that many companies are earning double digit increases in revenues from international sales. Many of the most successful companies sell more than half of their products overseas, which is easy to understand considering that the European and Japanese economies combined are much larger than the US economy. If you factor in the emerging economies in the rest of Asia, South America, Eastern Europe and the Middle East, you will quickly see that opportunities overseas can be tremendous. For the Turkish market, Turkey is currently working toward entering the EU; our potential entrance means that the demand for Turkish translation and interpretation could be set to rise. It has never been so important to market your product to Turkey; translating product documentation into Turkish is undoubtedly the best way to achieve this.

Our localization service enables you to modify, add and/or delete functionality of your program to develop the best suitable design for the target market, thereby generating maximum sales. We will actively participate in and support your efforts by providing our expertise in assessing technical compatibility as well as our experience with the Turkish business environment and market characteristics.

 

Online Turkish Translation system
Document Translation
Website Translation and Localization
Software localization and globalization
Product localization
Desktop Publishing
Interpreting services
Proofreading Services
Transcription Services